Google reviews for roofing contractors

A roof is a five-figure decision made by a homeowner who has never bought one before. They are not comparing shingles. They are trying to figure out who is not going to rip them off.

Review request after every job, in your voice
Google Business Profile managed every month
A real reply to every review
Monthly win-back campaign to dropped-off customers

Get your free assessment $497/mo — what's included

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Why it matters here

What's different about roofing contractors

Every trade loses customers a different way. Here's how yours does it.

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You are fighting the industry's reputation, not just competitors.

Storm chasers burned your market before you got there. Every homeowner has heard the story. A wall of recent, specific, real reviews is the fastest way to prove you are not that.

Your review count is your bid.

Two contractors quote within a few hundred dollars. One has 19 reviews, the last one from 2023. The other has 140 with three from this month. The price stopped mattering a while ago.

Roofing has a brutal referral gap.

You do one job for a homeowner and then never speak again for fifteen years. Their neighbors, though, need roofs on a rolling basis. Staying in that inbox once a month is the cheapest lead source you own.

47%

of consumers won't use a business with fewer than 20 reviews.

74%

only look at reviews written in the last three months. Old reviews stop counting.

89%

expect the owner to reply. 80% are more likely to buy from a business that replies to every review.

Source: BrightLocal Local Consumer Review Survey, 2026.

Every month, without fail

Three jobs, done consistently

Reviews

Every completed job triggers a request timed to when people actually respond, written to sound like you. Nothing for your crew to remember and no app to install.

Google Business Profile

Categories, services, service area, photos, posts, and Q&A — worked every month, not set once and forgotten. Plus a real written reply to every review that lands.

Win-back

One email and text campaign a month to customers who dropped off — bought once, never came back. Seasonal, specific, and written in your voice.

Almost every profile we open looks like this. The top three are set once at signup. The bottom four are what actually move you.

Questions

Roofing-specific questions

We do insurance and storm work. Does this still apply?

More so. Insurance-heavy markets are exactly where homeowners are most suspicious, and reviews mentioning the claims process by name are disproportionately persuasive. We prompt for those specifically.

What about job photos on the profile?

Included. Google Business Profile photos are part of monthly management — before/afters, crew shots, completed jobs. Profiles with steady photo activity get more views and more calls than dormant ones.

Can you handle reviews on a per-crew or per-location basis?

If you run multiple locations, each profile needs its own management and its own review flow. Talk to us about it — pricing changes past a single location and we will tell you what it looks like before you commit.

We also work with Pest Control · Painters · Plumbing · Gyms & Studios · Auto Detailing · all 13 industries →.

See where you stand against the three companies beating you

The free assessment shows your profile gaps, your review position against real local competitors, and what's sitting unused in your customer list. You keep the findings either way.

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